Email Marketing

Email marketing is an effective tool to help you keep customers and prospects engaged as you build trust and nurture relationships. Unlike standalone email tools, WyseAnt's email campaign functionality makes email marketing an integrated part of you web marketing strategy.

Consistent WYSIWYG Interface

WyseAnt's email marketing module uses the same WYSIWYG (what you see is what you get) interface as you use to manage your main website. You also get access to the central digital assets library to quickly incorporate images into your email campaign.

Open, Click-through and Conversion Tracking

Know exactly how successful your campaign has been at connecting with your audience. WyseAnt gives you real-time email analytics showing you how many emails were opened, how many links got clicked, and how many conversions were created. Drill down to specific subscribers and quickly create groups for follow-up.

Bounce Tracking

Keep your list clean with bounce tracking. WyseAnt's analytics show you how many emails bounced and identifies whether they were hard or soft bounces.

Scheduled Campaign Release

You don't need to be at your desk to send out a campaign. Schedule email campaigns to automatically release at a precise time and date.

Workflow and Approvals Management

Few things are more embarrassing than sending an email campaign before you spot a typo. If you need to get a quick check before releasing your message, WyseAnt's workflow tools will manage the process.

Publish Emails As Webpages

Simultaneously publish a web friendly version of your email or add a press release or newsletter to your website. Create the content once and get the benefit again and again.

High Reliability, Managed Email Delivery

Ensure that your email message makes it to the inbox. WyseAnt uses the latest techniques and best practices to provide industry-leading email deliverability for your permission-based lists.

Built-In Unsubscribe Management

Good email marketing is about building credibility with an audience that wants to hear what you have to say. WyseAnt can manage your double opt-in process and keep you compliant with anti-spam regulations including CAN-SPAM.